"Opinions are like assholes- everyone has one"! These are my opinions. They don't matter much because they do not bring any change. People live as ever - spitting, throwing garbage, cheating, bribing, but leading a moral life - not smoking, not eating meat, not visiting a prostitute.
Apple CEO Steve Jobs is among the greatest innovators of our time. And yet his genius for understanding business is rarely explained in any public way. Rarer still is to hear the advice he would give to the CEO of another hugely successful company: Nike. But that's exactly what you'll learn from this video, in which Nike president and CEO Mark Parker tells about the advice that Jobs gave him shortly after the release of the Nike+ product line. It's a simple bit of wisdom that any entrepreneur can relate to: "Get rid of the crappy stuff."
Easy to say, hard to do.
"I expected a little laugh," Parker says of the exchange. "But there was a pause and no laugh at the end."
Where the mind is without fear and the head is held high;
Where knowledge is free;Where the world has not been broken up into fragments by narrow domestic walls;Where words come out from the depth of truth;Where tireless striving stretches its arms towards perfection;Where the clear stream of reason has not lost its way into the dreary desert sand of dead habit;Where the mind is led forward by thee into ever-widening thought and action;Into that heaven of freedom, my Father, let my country awake.
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1
"FREE" is the most misunderstood four letter word beginning with letter F in English language.
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1.1 Reasons
1.1.1 Semantics
1.1.1.1 Liber (Free Speech)
1.1.1.2 Gratis (No Price)
1.1.2 History
1.1.2.1 20th Century
1.1.2.1.1 Interesting JELL-O (Packaged Foods) Story
Need license to sell things door to door but no licence to give away things.
Giveaway - Recipe Books door to door
Sell - JELL-O to Local Merchants
The Recipe Book enticed you to buy JELL-O
1.1.2.2 21st Century
1.1.2.2.1 New Digital Economy
World of atoms --> World of bits
Physical World --> Digital World
1.1.2.2.2 INTERNET
1.1.2.2.2.1 Most competitive marketplace as the barriers to entry are so low.
1.1.2.2.2.2 Also a place where cost of production is near zero.
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2 FREEMIUM - New and maybe only Revenue Model available today
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2.1 30 Day Free Trial - Not the best one
2.2 Seat Limited - 5 seats free, pay for more - Better
2.3 Feature Limited - Basic Version Free, Power user pay - Still Better
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3 Reference to The Long Tail
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3.1 GIVE AWAY THE HEAD SELL THE TAIL
3.1.1 HEAD
3.1.1.1 Free - Monetise with advertising
3.1.2 TAIL
3.1.2.1 Premium - Niche Stuff - Monetise with direct payment
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