Chris Anderson on the Future of Free at Revenue BootCamp
Summary of Chris Anderson Talk at Revenue Bootcamp
about new book - Free: The Future of a Radical Price
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FREE
============================================================= ------------------------------------------------------------- 1 "FREE" is the most misunderstood four letter word beginning with letter F in English language. ------------------------------------------------------------- 1.1 Reasons 1.1.1 Semantics 1.1.1.1 Liber (Free Speech) 1.1.1.2 Gratis (No Price) 1.1.2 History 1.1.2.1 20th Century 1.1.2.1.1 Interesting JELL-O (Packaged Foods) Story Need license to sell things door to door but no licence to give away things. Giveaway - Recipe Books door to door Sell - JELL-O to Local Merchants The Recipe Book enticed you to buy JELL-O 1.1.2.2 21st Century 1.1.2.2.1 New Digital Economy World of atoms --> World of bits Physical World --> Digital World 1.1.2.2.2 INTERNET 1.1.2.2.2.1 Most competitive marketplace as the barriers to entry are so low. 1.1.2.2.2.2 Also a place where cost of production is near zero. ------------------------------------------------------------- 2 FREEMIUM - New and maybe only Revenue Model available today ------------------------------------------------------------- 2.1 30 Day Free Trial - Not the best one 2.2 Seat Limited - 5 seats free, pay for more - Better 2.3 Feature Limited - Basic Version Free, Power user pay - Still Better ------------------------------------------------------------- 3 Reference to The Long Tail ------------------------------------------------------------- 3.1 GIVE AWAY THE HEAD SELL THE TAIL 3.1.1 HEAD 3.1.1.1 Free - Monetise with advertising 3.1.2 TAIL 3.1.2.1 Premium - Niche Stuff - Monetise with direct paymentRevenue Bootcamp: Chris Anderson
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Chris Anderson spent more than an hour at Revenue Bootcamp on July 10, 2009, talking about his new book, â
