Connecting the Dots

No Games Just Sports – Nike Ad

Nike Ad in the movie “What Women Want”

You don’t stand in front of a mirror before a run wondering what the road will think of your outfit.

You don’t have to listen to its jokes and pretend they’re funny in order to run on it.

It would not be easier to run if you dressed sexier.

The road doesn’t notice if you’re not wearing lipstick.

Does not care how old you are.

You do not feel uncomfortable because you make more money than the road.

And you can call on the road whenever you feel like it.

Whether it’s been a day or even a couple of hours since your last date.

The only thing the road cares about, is that you pay it a visit once in a while.

Nike. No games…just sports…

This is a scene from the movie “What Women Want” (Mel Gibson). Another beautiful ad.

Nike Ad – Statistics Lie

The famous Nike Ad (Marilyn Monroe) of the 90s

“A WOMAN IS OFTEN MEASURED BY THE THINGS SHE CANNOT CONTROL.

SHE IS MEASURED BY THE WAY HER BODY CURVES OR DOESN’T CURVE,

BY WHERE SHE IS FLAT OR STRAIGHT OR ROUND.

SHE IS MEASURED BY 36-24-36,

IN INCHES AND AGES AND NUMBERS,

BY ALL THE OUTSIDE THINGS THAT

DON’T EVER ADD UP TO WHO SHE IS ON THE INSIDE.

AND SO IF A WOMAN IS TO BE MEASURED,

LET HER BE MEASURED BY THE THINGS SHE CAN CONTROL,

BY WHO SHE IS AND WHO SHE IS TRYING TO BECOME,

BECAUSE AS EVERY WOMAN KNOWS,

MEASUREMENTS ARE ONLY STATISTICS,

AND STATISTICS LIE...”

-Nike

As Guy mentioned:

That’s an ad for two pieces of cotton, leather and rubber called Nike Women’s Aerobic Shoes. Because Nike does not say to women, “You have $100, we have two pieces of cotton, leather and rubber manufactured under somewhat suspect conditions, and, if you give us the $100, we’ll give you the two pieces of cotton, leather and rubber.” That’s not the pitch. It may sound familiar to some of your marketing efforts, but that’s not the pitch. The pitch is to make cotton, leather and rubber stand for efficacy and power and independence. That’s how you get evangelists for shoes.