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LOGO WAR:
Pepsi has been changing its logo since ever while Coca-Cola hardly ever changed the logo.
SLOGAN WAR:
Pepsi Slogans:
- 1909-1939: Delicious and Healthful
- 1939-1950: Twice As Much For A Nickel Too
- 1950-1963: The Light Refreshment
- 1953-1961: Be Sociable
- 1961-1963: Now It’s Pepsi For Those Who Think Young
- 1963-1967: Come Alive! You’re In The Pepsi Generation
- 1967-1969: Taste That Beats The Others Cold
- 1969-1973: You’ve Got A Lot To Live, Pepsi’s Got A Lot To Give
- 1973-1975: Join The Pepsi People Feelin’ Free
- 1975-1978: Have A Pepsi Day
- 1978-1981: Catch That Pepsi Spirit
- 1981-1982: Pepsi’s Got Your Taste For Life!
- 1983-1983: Pepsi Now!
- 1984-now: Pepsi, The Choice Of A New Generation
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Coca-Cola Slogans:
- 1886 – Drink Coca-Cola.
- 1887 – Delicious! Refreshing! Invigorating! Exhilerating!
- 1891 – The Ideal Brain Tonic./The Delightful Summer-Winter beverage.
- 1904 – Delicious and refreshing.
- 1905 – Coca-Cola revives and sustains.
- 1906 – The great national temperance beverage.
- 1908 – Good til the last drop
- 1917 – Three million a day.
- 1922 – Thirst knows no season.
- 1923 – Enjoy life.
- 1924 – Refresh yourself.
- 1925 – Six million a day.
- 1926 – It had to be good to get where it is.
- 1927 – Pure as Sunlight
- 1927 – Around the corner from anywhere.
- 1928 – Coca-Cola … pure drink of natural flavors.
- 1929 – The pause that refreshes.
- 1932 – Ice-cold sunshine.
- 1937 – America’s favorite moment.
- 1938 – The best friend thirst ever had.
- 1938 – Thirst asks nothing more.
- 1939 – Coca-Cola goes along.
- 1939 – Coca-Cola has the taste thirst goes for.
- 1939 – Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
- 1942 – The only thing like Coca-Cola is Coca-Cola itself.
- 1944 – How about a Coke?
- 1945 – Coke means Coca-Cola.
- 1945 – Passport to refreshment.
- 1947 – Coke knows no season.
- 1948 – Where there’s Coke there’s hospitality.
- 1949 – Coca-Cola … along the highway to anywhere.
- 1952 – What you want is a Coke.
- 1954 – For people on the go.
- 1956 – Coca-Cola … makes good things taste better.
- 1957 – The sign of good taste.
- 1958 – The Cold, Crisp Taste of Coke
- 1959 – Be really refreshed.
- 1963 – Things go better with Coke.
- 1966 – Coke … after Coke … after Coke.
- 1969 – It’s the real thing.
- 1971 – I’d like to buy the world a Coke.
- 1976 – Coke adds life.
- 1979 – Have a Coke and a smile.
- 1982 – Coke is it!
- 1985 – America’s Real Choice
- 1986 – Red White & You (for Coca-Cola Classic)
- 1986 – Catch the Wave (for New Coke)
- 1989 – Can’t Beat the Feeling.
- 1993 – Always Coca-Cola.
- 2000 – Enjoy.
- 2001 – Life tastes Good.
- 2003 – Real.
- 2006 – The Coke Side of Life
- 2007 – Live on the Coke Side of Life
- 2009 – Open Happiness
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Which one is better at branding?
via: http://en.wikipedia.org/wiki/Coca-Cola_slogans
http://en.wikipedia.org/wiki/Pepsi
