Chris Anderson on the Future of Free at Revenue BootCamp
Summary of Chris Anderson Talk at Revenue Bootcamp
about new book – Free: The Future of a Radical Price
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FREE
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1
“FREE” is the most misunderstood four letter word beginning with letter F in English language.
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1.1 Reasons
1.1.1 Semantics
1.1.1.1 Liber (Free Speech)
1.1.1.2 Gratis (No Price)
1.1.2 History
1.1.2.1 20th Century
1.1.2.1.1 Interesting JELL-O (Packaged Foods) Story
Need license to sell things door to door but no licence to give away things.
Giveaway – Recipe Books door to door
Sell – JELL-O to Local Merchants
The Recipe Book enticed you to buy JELL-O
1.1.2.2 21st Century
1.1.2.2.1 New Digital Economy
World of atoms –> World of bits
Physical World –> Digital World
1.1.2.2.2 INTERNET
1.1.2.2.2.1 Most competitive marketplace as the barriers to entry are so low.
1.1.2.2.2.2 Also a place where cost of production is near zero.
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2 FREEMIUM – New and maybe only Revenue Model available today
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2.1 30 Day Free Trial – Not the best one
2.2 Seat Limited – 5 seats free, pay for more – Better
2.3 Feature Limited – Basic Version Free, Power user pay – Still Better
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3 Reference to The Long Tail
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3.1 GIVE AWAY THE HEAD SELL THE TAIL
3.1.1 HEAD
3.1.1.1 Free – Monetise with advertising
3.1.2 TAIL
3.1.2.1 Premium – Niche Stuff – Monetise with direct payment
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via : Revenue Bootcamp: Chris Anderson
Chris Anderson spent more than an hour at Revenue Bootcamp on July 10, 2009, talking about his new book, “Free: The Future of a Radical Price” and what he called the “animal forces of digital economics” at work on the web.
The editor-in-chief at Wired Magazine joined some top-notch experts assembled in panels to share tips, hints, lessons and advice about how to increase traffic with Search Engine Optimization, Search Engine Marketing and face-to-face meetings at the conference on the Microsoft campus in Mountain View, Calif.
This more than one-hour video of Anderson, the meeting’s keynote speaker, is the third in a series of videos recorded during that one-day conference organized by Guy Kawasaki, managing director, Garage Technology Ventures. More of the videos will appear on building43 in coming days.
Here is an important link mentioned in this video: http://www.wired.com/techbiz/it/magazine/16-03/ff_free
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