Connecting the Dots

(Insights, links, photos, videos and more)

Posts Tagged 'Nike'

No Games Just Sports – Nike Ad

no games just sports nike ad

Nike Ad in the movie “What Women Want”

You don’t stand in front of a mirror before a run wondering what the road will think of your outfit.

You don’t have to listen to its jokes and pretend they’re funny in order to run on it.

It would not be easier to run if you dressed sexier.

The road doesn’t notice if you’re not wearing lipstick.

Does not care how old you are.

You do not feel uncomfortable because you make more money than the road.

And you can call on the road whenever you feel like it.

Whether it’s been a day or even a couple of hours since your last date.

The only thing the road cares about, is that you pay it a visit once in a while.

Nike. No games…just sports…

This is a scene from the movie “What Women Want” (Mel Gibson). Another beautiful ad.

Share and Enjoy:
  • Print
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Digg
  • Posterous
  • IndianPad
  • StumbleUpon
  • Tumblr
22 July 2009 at 02:15 - Comments

Nike Ad – Statistics Lie

Marylin Monroe - Nike AdThe famous Nike Ad (Marilyn Monroe) of the 90s


“A WOMAN IS OFTEN MEASURED BY THE THINGS SHE CANNOT CONTROL.

SHE IS MEASURED BY THE WAY HER BODY CURVES OR DOESN’T CURVE,

BY WHERE SHE IS FLAT OR STRAIGHT OR ROUND.

SHE IS MEASURED BY 36-24-36,

IN INCHES AND AGES AND NUMBERS,

BY ALL THE OUTSIDE THINGS THAT

DON’T EVER ADD UP TO WHO SHE IS ON THE INSIDE.

AND SO IF A WOMAN IS TO BE MEASURED,

LET HER BE MEASURED BY THE THINGS SHE CAN CONTROL,

BY WHO SHE IS AND WHO SHE IS TRYING TO BECOME,

BECAUSE AS EVERY WOMAN KNOWS,

MEASUREMENTS ARE ONLY STATISTICS,

AND STATISTICS LIE...”

-Nike

As Guy mentioned:

That’s an ad for two pieces of cotton, leather and rubber called Nike Women’s Aerobic Shoes. Because Nike does not say to women, “You have $100, we have two pieces of cotton, leather and rubber manufactured under somewhat suspect conditions, and, if you give us the $100, we’ll give you the two pieces of cotton, leather and rubber.” That’s not the pitch. It may sound familiar to some of your marketing efforts, but that’s not the pitch. The pitch is to make cotton, leather and rubber stand for efficacy and power and independence. That’s how you get evangelists for shoes.

Share and Enjoy:
  • Print
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Digg
  • Posterous
  • IndianPad
  • StumbleUpon
  • Tumblr
16 July 2009 at 23:52 - Comments

Why You Need to Fail

Famous Failures


Every time I ask a room of executives to list the top five moments their career took a leap forward — not just a step, but a leap — failure is always on the list. For some it was the loss of a job. For others it was a project gone bad. And for others still it was the failure of a larger system, like an economic downturn, that required them to step up.

Yet most of us spend a tremendous effort trying to avoid even the possibility of failure.

If you believe that your talents are inborn or fixed, then you will try to avoid failure at all costs because failure is proof of your limitation. People with a fixed mindset like to solve the same problems over and over again. It reinforces their sense of competence.

But if you believe your talent grows with persistence and effort, then you seek failure as an opportunity to improve. People with a growth mindset feel smart when they’re learning, not when they’re flawless.

Michael Jordan, arguably the world’s best basketball player, has a growth mindset. Most successful people do. In high school he was cut from the basketball team but that obviously didn’t discourage him: “I’ve missed more than 9,000 shots in my career, I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game wining shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

If you have a growth mindset, then you use your failures to improve. If you have a fixed mindset, you may never fail, but neither do you learn or grow.

A growth mindset is the secret to maximizing potential. Want to grow your staff? Give them tasks above their ability. They don’t think they could do it? Tell them you expect them to work at it for a while, struggle with it. That it will take more time than the tasks they’re used to doing. That you expect they’ll make some mistakes along the way. But you know they could do it.

Via: blogs.harvardbusiness.org

Michael Jordan “Failure” Nike Commercial

Share and Enjoy:
  • Print
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Digg
  • Posterous
  • IndianPad
  • StumbleUpon
  • Tumblr
8 July 2009 at 01:12 - Comments
Dr. Jayashree Joshi
Failures have famously been written about as being, "Stepping stones to Higher Things!" ... in a poem we had in school. ...
9 July 09 at 09:22